Week 1 — Signal inventory
Catalog trial events, ownership, and known lies in your current warehouse.
Flagship course
Conversion Signal Lab
A six-week practice lab for teams who need Trial-to-Paid Conversion Analytics that survive stakeholder scrutiny.
Learning outcomes
- Define activation and paid intent events without circular metrics.
- Equalize trial cohort windows and document exceptions.
- Map paywall moments to qualitative and quantitative evidence.
- Write an experiment brief with guardrails finance will accept.
- Publish a conversion narrative for cross-functional review.
Modules
What you rebuild week by week
Week 2 — Taxonomy repair
Rename, merge, and deprecate events so “engaged” stops meaning three things.
Week 3 — Honest cohorts
Equalize windows, handle extensions, and separate promo trials from default trials.
Week 4 — Paywall cartography
Walk the product path where upgrade prompts appear and where they should not.
Week 5 — Experiment design
Draft one upgrade test with primary, secondary, and “do not celebrate” metrics.
Week 6 — Narrative readout
Present to peers; revise for stakeholder language without sanding off uncertainty.
Instructor
Kanya Vira
Kanya has rebuilt trial reporting for Thai marketplaces and regional SaaS teams. She focuses on instrumentation politics as much as SQL craft.
Informational pricing
Self-paced access aligns with the Trial Lens tier. Live facilitation aligns with Cohort Forge. No checkout on this site.
From THB 8,900
Compare access tiersFAQ
Do I need a data warehouse already?
Yes for the deepest exercises. Teams without one can use the provided sandbox, but you will not leave with production dashboards wired.
Is this a coding bootcamp?
No. You will write some queries and sketch schemas, yet the core skill is judgment about conversion signals.
What is a real limitation of this lab?
We do not implement tracking SDKs for you. If your mobile instrumentation is broken, the lab will surface the gap — it will not ship a patch.
Can marketing join without product?
Yes, though mixed pairs learn faster. Solo marketers still complete the narrative modules successfully.
Course reviews
Week 3’s equalized cohort homework exposed that our “best” channel only looked best because promo trials were longer. Awkward, then invaluable.
★★★★☆
Instructor feedback on my experiment brief was blunt about vanity secondaries. Still digesting the critique — which means it worked.
Short take: the paywall cartography module is the reason I recommend Conversion Signal Lab to other PMs.